The objective of this study is to conduct an exploratory survey aimed at formulating effective strategies for fashion contest design and establishing professional platforms. Additionally, the study seeks to discern expert opinions and requisites through comprehensive interviews with entities engaged in fashion contests. Methodologically, this research encompasses a literature review and empirical investigation. In the literature review, a comprehensive analysis was conducted on the prevailing landscape of both domestic and international fashion contests, coupled with an examination of previous research pertaining to such contests. On the empirical front, in-depth interviews were carried out with 15 participants. These interviews aimed to elucidate the present status of fashion contests, future development plans, and perceptions regarding online platforms for fashion contests. The outcomes of the study highlighted unanimous acknowledgment among interviewees that fashion contests play a pivotal role in nurturing fashion professionals and propelling industry advancement. Moreover, the participants recognized that the evolution of fashion contests mandates several critical attributes: sustained continuity; clear purpose and differentiation; a systematic and fair process; satisfactor...