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2011
Building positioning map by PLS regression.
Building positioning map by PLS regression.
한국마케팅학회
최지호
논문정보
- Publisher
- 마케팅연구
- Issue Date
- 2011-09-30
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 26
- Number
- 3
- Start Page
- 1
- End Page
- 14
- DOI
- ISSN
- 1229456X
Abstract
Partial Least Squares regression(PLSR) proposed by Herman Wold in 1966 has been used as very valuable method to predict a set of response variables by a set of explanatory variables. PLSR is very useful for building a predictive model when variables are many and highly correlated. Multiple regression analysis also useful tool
- 전남대학교
- KCI
- 마케팅연구
저자 정보
| 이름 | 소속 |
|---|---|
| 최지호 | 경영학부 |