Online reviews have become an important basis for consumers to make purchasing decisions when shopping online, and there is a lot of shadow work in the process. Therefore, research on the effect of the perception of shadow work on consumers' online review behavior has theoretical and practical implications. This study extracted related codes and categories that can explain online review behavior by conducting interviews with qualitative research methods to identify the psychological mechanisms of consumers' online review behavior and brought them as stimulating factors in the S-O-R research model. After classification, seven variables are finally considered: emotional regulation, altruism, individualism, self-efficacy, system overload and review cost. According to related interviews and path analysis results, review costs and system overload have significant positive effects on consumers' awareness of shadow work, and individualism, altruism, self-efficacy, and emotional regulation have significant negative effects on consumers' negative perceptions of shadow work. The degree of consumers' negative perceptions of shadow work will implicitly affect consumers' online review behavior as a core variable. Studying the psychological mechanisms of consumers...