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2024
해안 난대림의 진정성, 가치, 만족도, 그리고 행동 의도 간의 구조적 관계에 관한 연구: 완도수목원 방문자를 대상으로
A Study on the Structural Relationships among Authenticity, Values, Satisfaction, and Behavioral Intentions in the Sub-Tropical Coastal Forest: Focused on Visitors to Wando Arboretum
한국해양관광학회
강신겸
논문정보
- Publisher
- 해양관광학연구
- Issue Date
- 2024-06-30
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 17
- Number
- 2
- Start Page
- 87
- End Page
- 103
- ISSN
- 20055382
Abstract
The purpose of this study is to provide foundational data for establishing policies related to enhancing revisit intentions by strengthening the authenticity of domestic temperate forests. To achieve this goal, the structural relationships among authenticity, values, satisfaction, and behavioral intentions were analyzed. The survey targeted tourists who visited Wando Arboretum, and a total of 309 surveys collected from October 9th to October 11th, 2021, were utilized for empirical analysis. Data analysis was conducted using SPSS 23.0 and AMOS 23.0, involving frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling. The data analysis revealed that authenticity significantly influences both healing value and environmental value, each comprising two factors. Additionally, it was found that only environmental value significantly impacts satisfaction. Lastly, satisfaction was identified to significantly influence behavioral intentions. Through the outcomes of this study, the relationships among authenticity, values, satisfaction, and behavioral intentions were clarified based on prior research. Particularly, it was noted that developing various programs utilizing the distinctive and diverse resources of temperate forests to further enhance the ecological environment and connect healing values to satisfaction is crucial for fostering behavioral intentions to revisit.
- 전남대학교
- KCI
- 해양관광학연구
저자 정보
| 이름 | 소속 |
|---|---|
| 강신겸 | 문화전문대학원 |