With the development of e-commerce, the various types of network points including mileage, online coupon, and game money have been widely introduced and used. More recently, the network points have received considerable attention as the organizational potential with the notion of the power of big data. The objective of this study is to explore the management of organizational capability developed from the utilization of network point services. By investigating network point-enabled business models, this study provides a conceptual framework of organizational capability management based on the concept of dynamic capability.