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2013
Kano모형을 이용한 컨테이너부두의 물류서비스 품질특성 분석:광양항을 대상으로
Characterizing the Logistics Service Qualities of Container Port using the Kano Model - A Case of Gwangyang Port -
한국항만경제학회
배종욱, 박병인
논문정보
- Publisher
- 한국항만경제학회지
- Issue Date
- 2013-03-31
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 29
- Number
- 1
- Start Page
- 1
- End Page
- 22
- DOI
- ISSN
- 12253855
Abstract
Logistics service is one of the most frequently addressed competitive edges exercised by container terminals that face fierce competition. Many of researches have tried to assess the logistics service quality and attempted to propose the strategic ways to manage it. However, it has been known that quality is a multi-dimensional construct and not all quality attributes are viewed as equally important to customers. Each quality attribute has different implications for customer satisfaction. Timko (1993) has developed customer satisfaction (CS) coefficient based on Kano model. The CS coefficient is indicative of how strongly a service quality may influence customer satisfaction. This study attempted to identify the satisfying/dissatisfying quality factors using Kano model and CS coefficient. In so doing, several satisfying and dissatisfying quality attributes in logistics service quality were identified.
- 전남대학교
- KCI
- 한국항만경제학회지
저자 정보
| 이름 | 소속 |
|---|---|
| 배종욱 | 물류교통학과 |
| 박병인 | 물류교통학과 |