This article is a research about ‘countermeasures about coffee’ and situation of China in the changed global beverage market, especially how is the beverage market of ethnic minority groups in Yunnan. I was looking for long traditional tea culture in China and tried to solved a problem about beverage market’s change and competition in the world. As a result, it is the article about ‘survival strategy, measures and countermeasures about beverage market of ethnic minority groups and China’