This study empirically explores the impact of the comprehensibility of K-content titles on consumer evaluation. The specific objective of the research is as follows: to analyze the influence of the comprehensibility level of K-content titles on behavioral intentions (intention to watch). More specifically, this study aims to verify whether the patterns of influence of comprehensibility levels of K-content titles on consumer evaluations differ based on need for cognition(NFC) levels. The experimental results revealed differences in intention to watch K-movies depending on cognitive needs levels. In other words, viewers with lower need for cognition have higher viewing intentions towards movies with titles that are more comprehensible compared to those with less comprehensible titles. On the other hand, viewers with higher need for cognition have higher viewing intentions towards movies with less comprehensible titles compared to those with more comprehensible titles. Prior research has primarily focused on consumer responses to the comprehensibility of key messages or information within the field of communication. In this regard, by applying the concept of comprehensibility to the titles of K-Contents, this research strengthens the theoretical foundation concerning the effectiven...