This study aimed to identify the influential relationships between participation persuasion formed by exhibition information quality, media reliability, and exhibition attitude. Additionally, it sought to analyze whether visitors' exhibition involvement moderated these relationships. Data were collected from a total of 302 surveys. The results indicated that information quality and media reliability had a statistically significant effect on activating exhibition persuasive knowledge. Furthermore, persuasion was found to affect attitudes toward exhibitions. Analysis of the moderating effect of exhibition involvement revealed a significant impact on the relationships between information quality, media credibility, and persuasion. This study is significant as it identifies visitors' behavioral intentions, including the level of persuasion, within the relationships among media, media information, and exhibition attitude formation in the exhibition information delivery system.