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논문 리스트

2023
Price estimation based on business model pricing strategy and fuzzy logic
(사)한국스마트미디어학회
김경백 외 1명
논문정보
Publisher
스마트미디어저널
Issue Date
2023-02-28
Keywords
-
Citation
-
Source
-
Journal Title
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Volume
12
Number
1
Start Page
54
End Page
61
DOI
ISSN
22871322
Abstract
Pricing, as one of the most important aspects of a business, should be taken seriously. Whatever affects a company's pricing system tends to affect its profits and losses as wall. Currently, many manufacturing companies fix product prices manually by member of an organization's management team. However, due to the imperfect nature of humans, an extremely low or high price may be fixed, which is detrimental to the company in either case. This paper proposes the developement of a fuzzy-based price expert system (Expert Fuzzy Price (EFP)) for manufacturing companies. This system will be able to recommend appropriate prices for products in manufacturing companies based on four major pricing strategic goals, namely : Product Demand, Price Skimming, Competition Price, and Target population.

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이름 소속
김경백 인공지능융합학과