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2018
Predicting Multidimensional News Use Behaviors on Facebook: The Role of Motivations, Media Habits, and Digital Media Literacy
Predicting Multidimensional News Use Behaviors on Facebook: The Role of Motivations, Media Habits, and Digital Media Literacy
사회과학연구소
김균수 외 1명
논문정보
- Publisher
- 사회과학연구
- Issue Date
- 2018-08-31
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 31
- Number
- 1
- Start Page
- 113
- End Page
- 146
- DOI
- ISSN
- 12259993
Abstract
This study aimed to examine the relationships of news use behaviors to individual’s motivations to use news via Facebook, news media habits, and digital media literacy in a sample of Bangladeshi adults where Facebook has evolved as a vibrant platform with unprecedented popularity. Based on a quantitative approach, a survey questionnaire was administered to 300 adult Facebook users in Dhaka city of Bangladesh. This study found four distinctive SNS news use behaviors (i.e., checking, reading, posting, and endorsing) particularly for Facebook users that were not only associated with participants’ motives based on the demand-supply basis, but rather complemented by the habitual use of media, digital media skills, and content literacy. Despite the exploratory nature of this study, explaining various ways of how social media influence the pattern of news consumption and people’s news related behaviors offers a new understanding of the new media. It also provides future areas for studying the consequences of multidimensional news useon Facebook. The findings contribute new interpretation to news consumption pattern in the new media environment where digital media literacy skills facilitate people to be more engaged with news use behaviors.
- 전남대학교
- KCI
- 사회과학연구
저자 정보
| 이름 | 소속 |
|---|---|
| 김균수 | 미디어커뮤니케이션학과 |