This study focuses on news consumers’ willingness to pay (WTP) for news by predicting its potential relations with various dimensions of news media literacy (NML) and news verification intention (NVI), based on an online survey among South Korean adults (N = 601). The findings demonstrate that individuals’ appreciation of the roles of news media in society has a significant and positive association with news users’ WTP. However, critical awareness shows a negative connection with the WTP for news. Additionally, the results reveal that almost all dimensions of NML strongly predict individuals’ NVI. Furthermore, users’ NVI helps strengthen the relationships between the two specific dimensions of awareness and appreciation of NML and the WTP for news. The implications of the findings are discussed.