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논문 리스트

2023
An Experiment to Assess the Influence of Emotional Display in the News on YouTube on Participatory News Engagement
한국콘텐츠학회
김균수
논문정보
Publisher
International Journal of Contents
Issue Date
2023-12-31
Keywords
-
Citation
-
Source
-
Journal Title
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Volume
19
Number
4
Start Page
18
End Page
29
DOI
ISSN
17386764
Abstract
This study examined the potential influence of viewing emotions, expressed after viewing the news uploaded to YouTube, on news participation. Based on an experiment (2 × 2 factorial design) among journalism students (N = 84), this research elucidated the extent of emotional attachment and its influence on participatory news engagement. The experiment depends on showing or not showing the testimony of people's emotions (e.g., happiness, anger, sorrow) evoked by the news videos released on YouTube by Bangladeshi mainstream television channels. The findings revealed that participants are more likely to be emotionally attached to news videos carrying evidence of people's emotions than of news videos without emotional witnesses. In addition, the findings showed a strong influence of viewing emotions, evoked by the news videos, on online users' news engagement. Notably, this study found no evidence of gender-based differences in approaching emotional displays in the news videos and engaging in participatory news. The findings signify the importance of media portrayal of empathy-evoking evidence that would help people to be humanized about viewed issues and escalate them for public discussion through participatory news engagement.

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김균수 미디어커뮤니케이션학과