With the proliferation of the “Untact” culture (non-face-to-face society), advanced technologies have acceleratedthe cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way auto-mated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims toinvestigate how the attributes of cashierless fashion store influence consumers’ acceptance of it and to examine how con-sumer’s technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted tocollect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyzea total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-groupstructure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, andprice had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience,trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increasedthe intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer’s...