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2018
O2O기반 배달 앱의 지속적 이용의도에 영향을 미치는요인에 관한 연구: 중국 메이퇀 와이마이를 중심으로
A Study of Factors Affecting Continuance Intention in Chinese Mobile Food Delivery APP Based on O2O: Focused on Mei tuan Wai mai
한국인터넷전자상거래학회
고일상 외 2명
논문정보
- Publisher
- 인터넷전자상거래연구
- Issue Date
- 2018-12-31
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 18
- Number
- 6
- Start Page
- 119
- End Page
- 142
- DOI
- ISSN
- 15981983
Abstract
Based on TAM model, we develop a research model on the factors affecting user''s satisfaction and continuance intention of Chinese representative mobile food delivery App, Mei tuan Wai mai, users. We explored three groups'' factors such as app''s quality factors (information quality, delivery service quality), user''s factors (perceived enjoyment, perceived value) and negative factors (perceived risk, privacy concern). Perceived usefulness and perceived easiness are selected as mediating variables to prove the potential relationships between affecting factors, user''s satisfaction and continuance intention. We did online questionnaire survey that 380 Mei tuan Wai mai App users responded. The results of this research showed that information quality, perceived enjoyment, perceived value have positive impact on perceived usefulness and perceived easiness. Perceived risk has negative impact on perceived usefulness. Delivery service quality and privacy concern don''t have statistical significant effect on perceived usefulness and perceived easiness. Perceived usefulness and perceived easiness have great effects on user''s satisfaction meanwhile perceived easiness positive impact on perceived usefulness. Also, user''s satisfaction has a great effect on continuance intention.
- 전남대학교
- KCI
- 인터넷전자상거래연구
저자 정보
| 이름 | 소속 |
|---|---|
| 고일상 | 디지털미래융합서비스협동과정 |