Engineering design primarily focuses on product improvement through enhancing existing functionalities, integrating features, or adding new capabilities. In other words, it can be said that more design(adaptive design) changes to existing products based on benchmarking with competing products, differentiation strategies, changes in customer needs, etc. are actually performed rather than developing new products that did not exist before. Especially in the case of custom production, such as ships or buildings, a significant portion of actual design work involves modifying and adjusting past performance data according to the current customer's requirements. Therefore, design methods should be developed in a way that effectively supports these processes. Therefore, in this study, as QFD (Quality Function Deployment) ‘analysis of existing products’ and ‘creation of new alternatives’ is supported in Marine Concept Design with AHP (Analytic Hierarchy Process) techniques such as ‘Value Evaluation in Analysis Work’ and ‘Design Alternative Evaluation’, as a result, basic research was conducted on whether it could be used as a tool to effectively support the flow of the design process.