With the development of technology, many changes have emerged in how consumers acquire information with-out restrictions on their location and time. As changes and interest in digital platforms increase, beauty industry appli-cations are being developed in order to attract customers. Therefore, this study has provided the empirical data necessaryfor the development and advancement of beauty applications in the future by analyzing preferences for makeup appli-cations according to age. The method of this study involved searching for makeup applications that had been downloadedmore than 100 million times through the Google Play Store between October 11, 2020 to November 3, 2020. Four appli-cations were identified: YouCma Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. The surveyed functions weretested on 100 people in their teens, 20s, 30s, and 40s, with a similar profile of 100 people in their teens, 20s, 30s, and40s surveyed from January 3, 2022 to April 23, 2022. The functional preferences of the application were investigated, andthe results were analyzed through frequency analysis. The results are as follows: the application that received the greatestpreference for features by age was YCM, which was found to have subdivided functions that provide users a wider rangeof choices and more detailed work when compared to other applications which enable photo retouching.