The purpose of this study was to investigate the moderating effect of the type of SNS on the relationship between the regional difference of the Suwon Galbi image and the influence of the image of the local awareness. This study surveyed customers who visited Suwon Galbi restaurant for 30 days from July 20, 2023 to August 20, 2023. The results of this study are as follows: First, there was a difference in the external image, the human image and the environmental image in the regional difference of the Suwon Galbi image, but there was no difference in the internal image. Second, the moderating effect of SNS type on the effect of Suwon Galbi image on local awareness was investigated, and it was found that human image×Facebook·Instagram, human image×blog, external image×blog had moderating effect. The scientific implication of this study is that it suggests the moderating effect on the image of each types of SNS, which is ascientific meaningful in that it can be compared with the results of this study for those who want to conduct similar research.