Sea urchins are hugely destructive of marine forest ecosystems. This study aimed to determine the behavioral response of purple sea Urchins Heliocodaris crassispina to food and an electrical stimulus and to investigate the attraction radius of these stimuli, with an eye to the development of technology for controlling sea urchin numbers. Ten purple sea urchins, housed in circular acrylic tank, were tested against various attractant stimuli. In addition, an experiment was conducted with 200 purple sea urchins in a large water tank to observe movement patterns and the attractiveness of various stimuli. In the smaller experiment, eight out of 10 sea urchins were attracted to food, and these attractive effects were maintained in all except one of the affected urchins. However, the attractant effects of the electrical stimulus were maintained in only three sea urchins. The results of the larger experiment indicated that differences in the attractant power of food and an electrical stimulus were 54%-78%, and approximately 5-15% of sea urchins were attracted by the electrical stimulus.