The purpose of this study is to investigate the relationship between brand awareness and purchase intention of PPL advertising attribute factor of home training YouTube channels. In order to achieve this goal, consumers who have experience using home training channels on YouTube were targeted. A total of 206 copies were distributed to use 203 questionnaires in this study, excluding 3 that were deemed unfaithful or missing answers, and frequency analysis, exploratory factor analysis, reliability analysis, structural equation and regression analysis resulted in the following conclusions: First, among the factors of the home training YouTube channel PPL advertising attribute, information and entertainment were found to have a positive effect on brand awareness. Second, it was found that brand awareness had a positive effect on purchase intention. Third, among the factors of the home training YouTube channel PPL advertising attribute, information was found to have a positive effect on purchase intention. The results of this survey are meaningful in providing basic data and practical implications to sports brand companies considering PPL advertisements on YouTube for new marketing activities.