Loading...
2025
이유식에 대한 소비자 인식과 이용 실태에 따른 맞춤형 시판 이유식 구매 행동 분석
Analysis of the Purchase Behavior for Commercial Weaning Food According to the Weaning Food Recognition and Utilization
대한가정학회
류명주, 김지현
논문정보
- Publisher
- Human Ecology Research
- Issue Date
- 2025-11-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 63
- Number
- 4
- Start Page
- 465
- End Page
- 476
- DOI
- ISSN
- 2982-5725
Abstract
This study analyzed perceptions, usage patterns, satisfaction levels, and preferences regarding commercialweaning foods among 158 women raising infants aged 6 months to 2 years. The results showed thatcommercial weaning foods were mainly purchased by highly educated, high-income nuclear families in their 30s,with 81.6% initiating weaning before 7 months of age. Significant correlations were found between educationlevel and feeding method (p<0.05), and between occupation and satisfaction with commercial weaning foods(p<0.05). Not formula-fed infants showed the highest satisfaction with commercial weaning food (p<0.05),and early weaning starters had a higher usage rate (p<0.001). Those who completed weaning before 13 monthspreferred products priced under 4,000 KRW (p<0.05). Consumers who consistently used commercial weaningfoods preferred price reductions, whereas dissatisfied consumers requested quality improvements (p<0.05). The study confirmed that convenience, affordability, nutritional value, and safety positively influenced consumersatisfaction. These results highlight the need for manufacturers to develop diverse products that reflectconsumer demands. Additionally providing professional guidance and stage-appropriate, customized weaningfoods may support healthier feeding practices during early childhood
- 광주여자대학교
- KCI
- Human Ecology Research
저자 정보
| 이름 | 소속 | ||
|---|---|---|---|
| 등록된 데이터가 없습니다. | |||