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2021
헤어미용 종사자의 긍정심리자본이 정서적 몰입과 고객지향성에 미치는 영향
The Effect of Positive Psychological Capital on Emotional Commitment and Customer Orientation of Hair Beauty Employee
한국미용학회
장지연
논문정보
- Publisher
- 한국미용학회지
- Issue Date
- 2021-02-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 27
- Number
- 1
- Start Page
- 111
- End Page
- 119
- DOI
- ISSN
- 1229-4349
Abstract
The purpose of this study is to analyze how positive psychological capital affects emotional commitment and customer orientation of hair beauty employee. The research method was targeted at customers using beauty salons located in the metropolitan area and Gwangju Metropolitan City, and the final 256 questionnaires were used for analysis. Data analysis is SPSS. v. 21.0 Using the statistical package program, frequency analysis, exploratory factor analysis, Cronbach's α coefficient, descriptive statistics analysis, correlation analysis, and linear regression analysis were performed. As a result of the study, optimism, hope, and resilience of each sub-factor of positive psychological capital had a significant (+) effect on the emotional commitment of hair beauty employee, and all of the sub-factors of positive psychological capital were significant (+) in the customer orientation of hair beauty employee. It was derived as a factor that affects Finally, it was found that the emotional commitment of hair beauty employee had a statistically significant positive (+) effect on customer orientation. Therefore, the higher the level of positive psychological capital of the workers, the more faithfully they can work in the organization with a joyful heart, and the core that can be naturally connected to the loyalty behavior to remain in the organization will be a factor.
- 광주대학교
- KCI
- 한국미용학회지
저자 정보
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