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2014
장애인복지관 체육시설 종사자의 내부마케팅과 직무만족간에 고객지향성의 조절효과
Modulation effect of costumer orientation on relationship internal marketing and job satisfaction of welfare centers workers for the disabled
한국스포츠학회
논문정보
- Publisher
- 한국스포츠학회
- Issue Date
- 2014-03-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 12
- Number
- 1
- Start Page
- 533
- End Page
- 547
- DOI
- ISSN
- 17383250
Abstract
The purpose of this study was to investigate the modulation effect of costumer orientation on relationship internal marketing and job satisfaction of welfafe centers workers for the disabled. For the study subjects, 400 employees of 75 welfare centers located in Seoul,Kyonggi,Honam,and Youngnam area were selected to be surveyed. 346(86.0%)sets of questionnaire were set as a final significant sample after having ruled out 54sets judged to contain unreliable and insincere ansewers. The statistic analysis for data processing were reliability test(Cronbach''a), confirmatory factor analysis, correlation analysis and modulation regression analysis. the results were as follows. First, the compensation factors of internal marketing and customer orientation, empowerment and customer orienation are significant factors influencing inner job satisfaction, respectively. Second, job training and customer orientation was a factor in the predictive factors for external job satisfaction
Key word: internal marketing, job satisfaction, customer orientation
- 전남대학교
- KCI
- 한국스포츠학회
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