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논문 리스트

2020
신한복 치마에 대한 인식과 디자인 선호도에 관한 연구 A study on the perception and design preference of New Hanbok’s skirt
한국의상디자인학회
허승연, 차수정
논문정보
Publisher
한국의상디자인학회지
Issue Date
2020-06-01
Keywords
-
Citation
-
Source
-
Journal Title
-
Volume
22
Number
2
Start Page
137
End Page
149
DOI
https://doi.org/10.30751/kfcda.2020.22.2.137
ISSN
1229-7240
Abstract
The purpose of this study is to identify the perception of New-Hanbok Skirts that female consumers have and to analyze the design preference based on the analysis of designs of skirt products currently in distribution. Based on the analysis of the New-Hanbok brand website, the research was conducted through a survey of 355 women in their 20s and older. The survey consisted of 24 questions which were divided into pattern, color, material, and recognition type questions. The research results are as follows. First, most adult women answered that a New-Hanbok skirt is appropriate to wear at a holiday, anniversary, or outer dress for the spring and autumn seasons, and the design is the most important thing when considering buying. However, the ratios of wearing experience and possession were very low. Second, the preferred design aspects of a New-Hanbok skirt were the Jarak-skirt or Deot-skirt, calf-length, 5cm width of the waistband, 3cm uniform crease, a normal length waistband, bright neutral colors, and a waistband in different colors. For the double skirt, the design that shows 4cm of lining fabric and the different colors of upper fabric was the most preferred. The most preferred material was plain cotton. On the other hand, small floral patterns were preferred for patterned materials, and opaque upper fabric was most preferred for the double skirt. Through this study, it was confirmed that the Hanbok is seen as a positive aspect for modern consumers.

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