As a technology of the intimate sphere, the mobile application services are becoming people’s commodities in everyday life. Since the opening of the Apple Inc''s App Store on 2008, Apple has proven that mobile applications can not only be immensely saleable, but that the best can become folk phenomenon. The study explores the salient factors in the decision to adopt mobile application service. Ten factors were extracted from four dimensions of perceived user value: functional, utilitarian, social, and hedonic value. To test the hypotheses, we conducted multi-regression analysis using data collected from 318 users who have experience of mobile application services. As the result of the analysis, six hypotheses out of ten hypotheses were supported. In particular, Intention to use of mobile application service was found to be affected by economic value and hedonic value. The findings have significant implications for determinant indicators of intention to use in mobile application service.