Loading...
2019
유소년 종합 스포츠클럽의 서비스스케이프와 고객 만족 및 재등록의도의 구조적 관계
The Structural Relationship among Servicescape of Youth Sports Club, Customer Satisfaction and Re-registration Intention: Focusing on the Parents' Perceptions
한국체육과학회
이동건, 이지환, 서일한
논문정보
- Publisher
- 한국체육과학회지
- Issue Date
- 2019-08-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 28
- Number
- 4
- Start Page
- 599
- End Page
- 611
- ISSN
- 1226-0258
Abstract
The purpose of this study is to establish the relationship between servicescape of youth sports facilities, customer satisfaction and understand structurally how the foregoing affects consumers' behavior intention. To achieve the purpose, this study collected data using convenient sampling method targeting customers(parents) using youth sports clubs located in Gyeonggi-do, Daejeon, Daegu, Busan and Incheon, and used 303 sheets of questionnaires for data analysis to achieve the aforementioned purpose after excluding 42 sheets that are considered unfaithful out of total 350 sheets. For collected data, this study carried out frequency analysis, reliability analysis and correlation analysis using SPSS 23.0 and produced following results by conducting confirmatory factor analysis and structural equation modeling analysis using AMOS 22.0. First, results show that elements of surrounding environment element of servicescape have a positive influence of satisfaction with facilities, instructors and service, and design elements exert a positive influence on the satisfaction with facilities, program, instruction and service. And social interaction element turned out to have a positive influence on the satisfaction of facilities and service. Second, variables of customer satisfaction with program, instructor and service have a positive influence on the re-registration intention. Third, design element and social interaction element factor of servicescape have been revealed to have a positive influence on re-registration intention, whereas surrounding environment element has a negative effect on re-registration intention.
- 광주대학교
- KCI
- 한국체육과학회지
저자 정보
| 이름 | 소속 | ||
|---|---|---|---|
| 등록된 데이터가 없습니다. | |||