The purpose of this study is to investigate the practical sales competencies required to establish a training program for professional salespeople in order to maximize the efficiency of government-funded vocational training programs in fashion retailing. In December 2016, data was collected from 188 salespeople and store managers, working in retail stores in Gwangju Metropolitan City. December, 2016. Results were analyzed through frequency analysis, factor analysis, variance analysis, and regression analysis using SPSS 21.0. In terms of sales competencies in fashion retailing, ‘customer service skill’ was the most important element, followed by 'sales sense’, and ‘customer management ability’. The most important sales competencies for vocational education programs for fashion salespeople included handling consumers’ complaints, fashion and trend sense, knowledge in fashion products, etc. Four training program elements for professional salespeople in fashion retailing were identified: customer-oriented service, point-of-sales service, fashion product knowledge factor, and basic job skill factor. These four elements influenced the employment goals of graduates as well as their intention to participate in re-education program. The results of this study can provide practical assistance in establishing detailed curriculums at various vocational training institutions and retirement training institutions for salespeople in fashion retailing.