In this research study, the objective is to study the relationship between the variables of social-face sensitivity, purchasing satisfaction, brand attitude of golf products consumers. Today, golf products take possession of large part for china sports industry. And social-face sensitivity is considered as special consumption mentality in china. The 300 people who purchased golf products and played golf in China were selected by convenience sampling method. People read and answered the questionnaire themselves. A total of 300 copies were handed out and 284 out of them got collected. I singled out 25 copies which are answered dishonestly or considered inappropriate for this research and used the rest 259 copies of questionnaires for final analysis. The result came out through the correlation coefficient analysis, multiple regression analysis using a statistical program called SPSS 23.0. First, there was a significant statical difference between social-face sensitivity and purchasing satisfaction. Second, there was a significant statical difference between purchasing satisfaction and brand attitude with all sub factors. Third, there was a significant statical difference between social-face sensitivity and brand attitude.