Research Hub

대학 자원

대학 인프라와 자원을 공유해 공동 연구와 기술 활용을 지원합니다.

Loading...

논문 리스트

2019
저비용항공사에 대한 고객태도 사례연구 A Case Study on Low-Cost Carriers' Customer Attitudes
관광경영학회
김영진, 임연우
논문정보
Publisher
관광경영연구
Issue Date
2019-01-01
Keywords
-
Citation
-
Source
-
Journal Title
-
Volume
23
Number
1
Start Page
229
End Page
245
DOI
https://doi.org/10.18604/tmro.2019.23.1.12
ISSN
2092-528X
Abstract
This study was conducted in the background of opportunity factors of low cost carriers’ external environment. This study was conducted for participants who had experience using low cost carriers. We conducted a case study using focused interview method for customer attitude. The purpose of this study is to identify the perception and service level of low cost carrier. We will classify customer attitudes and draw implications for low-cost carrier marketing. Customer attitudes were conducted by intensive interview method. The question format was conducted in an open, conversational format. There were 18 participants. As a result, participants' attitudes toward low-cost carriers were classified as responses to safety, service, and price factors. Participants' attitudes are as follows: Safety attitude appeared to be anxiety or avoidance. Service attitude showed gratitude and gratitude. I simply purchased the airfare because it was cheap. The implications of the case study are as follows: Low-cost carriers should give an image of safety. We should strive to improve service minds rather than in-flight entertainment. Strengthen safety culture for employees.

저자 정보

이름 소속
등록된 데이터가 없습니다.