The purpose of this study was to obscure priority of the golf wear brand’s selection attributes using AHP method. Toward this end, a total of 30 golf experts was selected using purposive sampling method and responded to the survey questionnaire. next on 30 usable data were performed according to the set AHP analysis hierarchy. The result of this study were as follows. Firstly, golf wear‘s attributes priority came in order of brand image, brand awareness, wearing, fit, comport, sweat absorption, sale promotion, color, low price, reasonable price, star play wears clothes, characteristic, media advertisement, quality after washing, leader recommendation, player review, peripheral purchase, on-line review, purchase accessibility, membership, employee friendliness. Discussions and additional implications were also suggested.