The purpose of this study was to analyze the effect of green marketing activities of professional sports teams on team image and purchase intention. For this, the study selected, as the population, sports consumer groups who themselves watched professional sports games during the 2018 season, and collected data using convenience sampling method to analyze data of 234 persons. Collected data, via SPSS Ver. 21.0, underwent frequency analysis, reliability analysis and correlation analysis. In an attempt to verify goodness of fit and hypothesis, the study conducted confirmatory factor analysis and structural equation modeling analysis, and drew following results. First, green marketing activities of professional sports teams had a positive effect on team image. Second, team image had a positive effect on purchase intention. Third, green marketing activities had a positive effect on purchase intention.