In this research study, the objective is to study the relationship between the variables of social-face sensitivity, purchasing satisfaction, brand attitude of baseball products consumers. Today, baseball products take possession of large part for korean sports industry. and social-face sensitivity is considered as special consumption mentality in korea. The 300 people who purchased baseball products and played the baseball in incheon were selceted by convenience sampling method. People read and answered the questionnaire themselves. A total of 300 copies were handed out and 284 out of them got collected. I singled out 27 copies which are answered dishonestly or considered inappropriate for this research and used the rest 267 copies of questionnaires for final analysis. The result came out through the correlation coefficient analysis, multiple regression analysis using a statistical program called SPSS 22.0. First, there was a significant statical difference between social-face sensitivity and purchasing satisfaction, and concretely, a degree of others consciousness only influenced purchasing satisfaction statistically. Second, there was a significant statical difference between social-face sensitivity and purchasing satisfaction, and concretely, a degree of others consciousness only influenced purchasing satisfaction statistically. Third, there was a significant statical difference between purchasing satisfaction and brand attitude with all sub factors.