This study was conducted to suggest a suitable management method for the group and gender based on the type of menu, facilities, service type and price of university cafeteria. The questionnaire survey was conducted for 502 university students from September 1 to October 15, 2017. Therefore, conjoint analysis was conducted based on three clusters for male and female in the university cafeteria. Results of the study are as follow. Firstly, a contrast to the previous study consumers was the first to recognize reasonable prices in menu selection attributes. However, both men (23.8) and women(30.2) showed the highest importance for menu type comparing with price. Secondly, according to gender and cluster’s importance the attribute level showed that both of them were preferred a la carte than buffet style at the 6,000 won price range. Thirdly, the importance of attribute level by gender, men (.3874) prefer Korean menu, and women (.3689) prefer Western menu. Fourthly, as in previous studies, all clusters also preferred Chinese menu comparing to the Korean menu. Fifthly, ordinary personality (.1256) and activity type (.2351) prefer restaurant types. Thrifty personality (.2786) was preferred cafeteria types. Finally, reasonable prices for restaurant choice have a remarkable effect on customer satisfaction, unlike previous studies. In the university cafeteria, it seemed that quality meals were rather than price. Also, unlike the current buffet style menu, it seems to prefer the menu of a la carte restaurant type. In addition, because the preferences of menus and restaurants vary according to gender, it will be efficient to increase the satisfaction of students by operating the cafeteria type and restaurant types.