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2017
섬 관광객의 관광동기가 섬관광 선택속성에 미치는 영향: 관여도를 조절효과로
The Effects of Island Tourists’ Tourism Motivation on Choice Attributes for Island Tourism- Focusing on the Moderating Effect of Involvement
관광경영학회
안태기
논문정보
- Publisher
- 관광경영연구
- Issue Date
- 2017-11-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 21
- Number
- 6
- Start Page
- 29
- End Page
- 47
- DOI
- ISSN
- 2092-528X
Abstract
The purpose of this study is to examine the effects of tourism motivation perceived by island tourists on choice attributes for island tourism and the effects of involvement in correlation between tourism motivation and choice attributes for island tourism. To address the goal, a survey was conducted to tourists visiting Wando-gun and Sinan-gun in Yeosu of Jeonnam, and it lasted for about 42 days from July 21st until August 31st, 2017. Total 250 questionnaire sheets were distributed, and 246 were collected. Except for 12 sheets unreliably answered, 234 sheets went through positive analysis. According to the analysis results, the factors of tourism motivation, recreation/resting, promoting friendship, self-development, and experience of nature, influence all the choice attributes of island tourism, unique charms, socio-cultural characteristics, and reasonability for traveling, and involvement indicates regulating effects in correlation between tourism motivation and choice attributes for island tourism. Tourists showing high involvement tend to have keen interest in traveling and think traveling as a crucial part of life. They also plan their travel collecting traveling information occasionally. Therefore, it is important for island areas to carry out their publicity continuously with their own unique charms for tourism, reasonable price, convenient facilities needed for traveling, and safety in the areas.
- 광주대학교
- KCI
- 관광경영연구
저자 정보
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