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2017
관광정보가 관광만족에 미치는 영향에 관한 연구: 관광목적과 관광정보원천의 조절효과를 중심으로
A Study on the Effects of Tourism Information on Tourism Satisfaction: Focusing on the moderating tourism purpose and tourism information sources
(사)한국관광레저학회
최동희
논문정보
- Publisher
- 관광레저연구
- Issue Date
- 2017-10-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 29
- Number
- 10
- Start Page
- 167
- End Page
- 182
- DOI
- ISSN
- 1229-0424
Abstract
The purpose of this study is to examine how tourism information perceived by Chinese tourists influences their tourism satisfaction and how differently their tourism purpose and tourism information sources influence in correlation between tourism information and tourism satisfaction. For research, a survey was done to Chinese tourists leaving at Incheon International Airport. The research lasted for about a month from March 1st until March 31st, 2016. Total 300 questionnaire sheets were distributed, and 266 were collected. Except for 36 sheets answered unreliably, 230 ones went through positive analysis. According to the results, among the factors of tourism information, only cultural information and social information influence tourism satisfaction. About tourism purpose, tourism information influences tourism satisfaction significantly, but tourism information sources do not indicate any significant difference. It implies that it is needed to provide Chinese tourists with information about Korean culture and social environment, and above all, it is necessary to provide information right for their tourism purpose.
- 광주대학교
- KCI
- 관광레저연구
저자 정보
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