The purpose of this study is to investigate the relationship between experience of rural tourism and long - term stay, preference attribute and behavioral intention in rural area. The purpose of this study is to understand rural residents' long term stay tourism, rural property selection attribute, and satisfaction relationship as a data to judge whether rural is worthy as a tourist destination. Based on the theoretical studies, empirical studies were carried out and the empirical studies were conducted by analyzing samples of the population. As a result of analysis, it was found that the relationship between rural long - term residence tourism, the choice property of rural tourism, and the satisfaction relationship have a significant influence on each other. Since rural areas are different from many tourist destinations, regional traditional culture of leisure and leisure activities And the related research needs to be continued and related research should continue.