Abstract: A Bayesian estimation of the Nakagami-m fading parameter is developed. Bayesian estimation is performed by Gibbs sampling, including adaptive rejection sampling. A Monte Carlo study shows that the Bayesian estimators proposed outperform any other estimators reported elsewhere in the sense of bias, variance, and root mean squared error. Keywords: Nakagami-m fading parameter; Bayesian estimation; Gibbs sampling; adaptive rejection sampling.