The purpose of this study is to identify the differences of traditional market visitor‘s satisfaction and behavior intention according to lifestyle. Prepared questionnaires were distributed to 630 sample Visitors in 6 domestic traditional markets and then a total of 620 questionnaire were used for data analysis. This study was processed by carrying out internal consistency method, exploratory factor analysis besides frequency analysis, multiple regression analysis using SPSS Win 19.0. The results of this study are as follows: Firstly, the type of lifestyle had a positive effect on traditional market visitors’ satisfaction. Secondly, the type of lifestyle had a positive effect on traditional market visitors’ behavior intention. This study will be able to contribute to the activation of traditional market.