Today, China is the biggest inbound tourism market and spending by Chinese tourists is expected to grow and make a significant contribution to the Korean economy. In this regard this study investigates the tourist satisfaction and post-behaviors intention according to the favorability of Korean Wave. The results of this study are as follows: First, Hallyu is deeply integrated in Korean tourism and works as a good way of promoting the image of specific destinations. Second, through the good image and tourists satisfaction we can enhance the revisit rate and positive word-of-mouth. Third, to become the favorable shopping mecca and tourist destination for Chinese tourists, there is much room for improvement in attracting tourists to Korea steadily. In conclusion we need to prepare the differentiated strategy to develop the inbound package, which should aim its goal not only for the industrial aspect, but also for a way of cultural exchange and mutual understanding.