The purpose of this study is to examine Max Factor, the founder of Max Factor company, who constructed the stepping stone in the hollywood make-up history and the media production. Max Factor company still has high reputation and value among the numerous make-up and media industries, and this study will re-examine the company’s footprint. The method of this study is designed from the domestic and overseas scholarly articles, which provide Max Factor’s biography, pictures, official web site, and news articles from all over the world. The time span for inspecting Max Factor company takes a place between 1914 and 2014, which is between immediately after Max’s death and the present in which P&G’s online marketing has been operated since P&G took over the ownership of Max Factor company. The result shows the challenge spirit and creativity of Max Factor company provided a huge success to the company. Newly invented make-up kits were not only thorough but also contained humanity, natural beauty, and futuristic features. As a result, Max Factor company became leading company in the industries, and no company could beat its popularity. For example, the air-spray body painting, optical illusion based animal make-up, innovative make-up research development, etc. are the proof of Max Factor’s characteristics which made him so special. Currently, there is Max Factor Museum established in Hollywood; therefore, it has been obvious that Mac Factor’s contribution in the art and make-up industry is very impressive. The history of Max Factor will remain forever among the people all over the world.