What their real motives are visitor visits, there were no visitors in each target market continues to meet with the market segmentation in the visiting room is synchronous. Therefore, to understand the motivations of visitors visit aimed at cheolma beef barbecue festival this study. First, the motivation of the visiting Cheolma Beef Bulgogi Festival was analyzed with 15 items and five factors were found out, which are named as 'deviance,' 'family friendliness', 'cultural experience', 'food experience , 'sociality'. In the makeup of each cluster, 'deviance,' 'cultural experience', 'food experience' , 'sociality' were the lowest among the decisive factors for the family oriented type, but 'family friendliness' was relatively high, which shows visitors in this type were motivated to come to the festival to have a good time with their families. First, it was social, family-friendly, deviant sex that affect satisfaction and re-visit the festival factor when considering overall features. Particular cultural experience satisfaction falling star, food tasting experience sex through various programs, which can play a variety of programs with their children develop and enjoy with your family and neighbors at the same time expanding the local food experience programs, performances, or simply selling beef costs experience, the festival will raise participants' satisfaction to cause concern and interest, rather than display. Second, because, they say three minutes each group is spending a relatively large group of charming restaurants, etc. After tasting or using a variety of experience with children and family oriented type of experience and comprehensive experience to see and restaurants at discounted prices. The program will be developed together with the family. Third, we will need to develop a program that could do with nature and the case of deviation form the desire to escape the daily life size.