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2014
뷰티산업 종사자의 미용환경 인식 및 정보획득 인지도 조사
Study on Environment Awareness of Beauty Industry Professionals and Information Gathering and Degree of Awareness
한국미용학회
장지연, 지정훈
논문정보
- Publisher
- 한국미용학회지
- Issue Date
- 2014-08-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 20
- Number
- 4
- Start Page
- 647
- End Page
- 657
- DOI
- ISSN
- 1229-4349
Abstract
Present study is on the awareness of beauty industry professional on their environment and information gathering means, number of beauty salons, effort to gather information and desired information are analyzed in order to provide the evidential data for developing a program that will help coping with channing environment of beauty industry. Analysis is done using the SPSS v. 17 program in frequency analysis and cross-analysis. The study is done for the selection of 242 beauty shops nationwide. As the result, work related seminar marked highest as a way of gathering information. For the ease of acquiring information, only 11.5% answered it was easy while most of them answered it was difficult. 39.6% of those surveyed answered that they do try to acquire information. Fro the awareness of key factors of government’s policy to encourage competence of the beauty industry, most answered that they have heard about it but do not know in detail. For the awareness of deregulation policy of new beauty business, most answered that they have heard about it but do not know in detail. When asked about the entry into the beauty industry by large corporates due to the deregulation, most answered that they do not know. Individually owned beauty shops were mostly against the deregulation and franchised beauty shop owners showed slightly higher approval. Present study is meaningful since it is about the awareness of beauty industry environment and the degree of awareness of acquiring information which had not been studied before.
- 광주대학교
- KCI
- 한국미용학회지
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