This paper investigated the difference of the Selection attributes and performance(overall satisfaction, recommendation intention and revisit intention) by the type of lifestyle to look for future development strategies. Literature review and empirical study were conducted to achieve the above goal. Literature study reviewed previous studies on the festivals and suggested the study model to test hypothesis. A survey was conducted for the visitors of Yeongam Wangin Culture Festival in 2012. Finally, valid sample of 245 were analyzed. The result confirmed that there was significant differences on the Selection attributes by the type of lifestyle. This result indicated that the planning, public relations, operations and guide of the festival should be approached differently by the type and characteristics of the festival.