This study is intended to understand customers, who perceive the indoor and outdoor convenience, and come up with information needed to establish the marketing strategy for beauty shops and improve the beauty service quality by inquiring into the zone of tolerance for the indoor and outdoor convenience of service quality in beauty shops. To achieve this, a survey was carried out from May 20 to June 19,2012 on customers visiting selected beauty shops after classifying the range of research into franchise beauty shop, local multi-units beauty shop and personal beauty shop. The SPSS v. 14.0 program was used to analyze data of this study in the significant level of 5%. As analytic techniques, frequency analysis, factor analysis, reliability analysis, Cronbach's α coefficient calculation and descriptive statistic analysis were carried out. And total 379 questionnaires were analyzed on the 9-point Likert scale. The content of this study is mainly made up of the quality of beauty service, the concept and importance of convenience, the theoretical background for the zone of tolerance, and the analysis related to the zone of tolerance. The results of this study are as follows. It showed that franchise beauty shops and personal beauty shops were in the zone of tolerance in both indoor and outdoor convenience, but local multi-units beauty shops were out of the zone of tolerance in sign boards, signs, parking facilities and moving lines of outdoor convenience. Consequently, it is being asked to make diligent efforts to improve this.