With the recent opening of the beauty market,foreign brand beauty shops with a systematic system, financial strength and convenient facilities have expanded their operations, so most small and midium-sized beauty shops are appealing for difficulties in their operations. For this, they need to draw up management strategies to do extend into customer satisfaction and reuse as their efforts to improve customer-centered beauty service quality. So this study is intended to figure out beauty shop customers’ characteristics, examine into the effects of the improvement of service quality on customer satisfaction and reuse from indoor and/or outdoor convenience in beauty service industry, and come up with information that can be attractive to the improvement of service quality, customer satisfaction and reuse intention in beauty shops. To achieve this, a survey was carried out on beauty shop customers living in Gwangju. The SPSS v. 14.0 program was used to analyze data of this study in the significant level of 5%. As analytic techniques, frequency analysis, descriptive statistic analysis, correlation analysis, factor analysis, reliability analysis and Cronbach’α coefficient calculation, and linear regression analysis were carried out. And total 379 questionnaires were analyzed on the 9-point Likert scale. The content of this study is mainly made up of the concept and characteristics of beauty service, the current status of beauty service industry, the quality and convenience of beauty service, the importance and precedent study of customer satisfaction and reuse intention, and the design of the study and the analysis of indoorㆍoutdoor convenience. The results of this study are as follows. It showed that the indoor and/or outdoor convenience had an effect on customer satisfaction. Especially, It has confirmed that the indoor convenience is an important factor affecting the improvement of reuse intention. And customer satisfaction had an effect on reuse intention. Consequently, beauty shop employees look forward to do extend into revisit as well as customer satisfaction through efforts and practices to improve the indoor and/or outdoor convenience and the service quality appropriate for beauty shop environment.