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2012
수학여행의 만족도가 국내관광 재방문 및 추천의도에 미치는 영향
Effects of Satisfaction with Educational Travel on Revisit and Recommendation Intention in Domestic Tourism
한국호텔관광학회
박종찬
논문정보
- Publisher
- 호텔관광연구
- Issue Date
- 2012-06-01
- Keywords
- -
- Citation
- -
- Source
- -
- Journal Title
- -
- Volume
- 14
- Number
- 2
- Start Page
- 28
- End Page
- 38
- DOI
- ISSN
- 1229-3482
Abstract
This study aims to examine how the effects of satisfaction with educational travel on revisit and recommendation intention differ through positive analysis and based on these findings, suggests proper implications. First, with regard to satisfaction factors of educational travel, five factors were identified through factor analysis: accommodation facilities, programs, operational plans, novelty, and educational effect. In order to conduct multiple regression analyses to examine the effects of the satisfaction factors of educational travel on revisit and recommendation intention, this study found that only two of the five factors- operational plans and educational effect- affected revisit and recommendation intention. Furthermore, a multiple regression analysis was performed on both the high satisfaction group and the low satisfaction group to examine differences in the degree of satisfaction. In the group with high satisfaction, operational plans, novelty, and educational effect affected revisit intention, and operational plans, accommodation facilities, and educational effect affected recommendation intention significantly. And in the group with low satisfaction, although operational plans and novelty affected revisit intention significantly, they did not have any such effect on recommendation intention. Also, the Chow-test verified significant differences in the groups.
- 광주대학교
- KCI
- 호텔관광연구
저자 정보
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