This study aimed to analyze the food related-lifestyle and selection attributes of female consumers aged 20∼39 of coffee shops. Survey was conducted by self-administered questionnaires and 278 usable responses were collected, using SPSS 19.0. The results are as follows: First, the survey identifies that the sample can be divided into two clusters(high-concern group, low-concern group). They were more concerned with a functional choice and an emotional choice than an economic choice in the high-concern group. Whereas they were more concerned with an economic choice in the low-concern group. Second, health seeking type and taste seeking type had a positive impact on a functional choice from the analysis on effect of food related-lifestyle on selection attributes. Popularity seeking type had a positive impact on an economic choice. Analysis of food related-lifestyle and selection attributes has an important meaning as the marketing strategy.