This study was conducted to apply a VR-based personal color education program to college students majoring in beauty and to confirm the positive effects of the VR-based color education program on beauty education. After applying the VR-based personal color education program, awareness of VR and interest and usefulness by sub-factors were improved, and educational content, instructor, self-direction, and learning efficiency factors were all improved. Educational effectiveness also improved learning satisfaction and learning transfer by sub-factors. As a result of analyzing the effect on educational effectiveness, it can be seen that the higher the awareness of the usefulness of VR, the higher the learning satisfaction and learning transfer. As a result of analyzing the effect of class factors on educational effectiveness, it was found that among the class factors, the higher the learning efficiency factor and instructor factor, the higher the learning satisfaction, and among the class factors, the higher the self-direction factor, learning efficiency factor, and instructor factor, the higher the learning transfer. This study conducted a class by applying a virtual reality-based personal color education program, and analyzed the correlation between the perception of virtual reality, class factors, and educational effectiveness to confirm the positive effect on beauty education.